How Do Our Eyes Trick Us Into Seeing Colors That Don’t Really Exist?

How Do Our Eyes Trick Us Into Seeing Colors That Don’t Really Exist?

How Do Our Eyes Trick Us Into Seeing Colors That Don’t Really Exist?

Ever wondered why you see colors that don’t really exist, or why the infamous “dress” photo seems to change color depending on who looks at it? Here’s a look at how our brain structures the colors around us and why our perception of them can vary.

The Dress Debate
In 2015, a photograph of a dress became a viral sensation, sparking debates over its color. Some saw it as white and gold, while others saw it as blue and black. Neuroscientist Bevil Conway from the National Institutes of Health explains that this debate wasn’t about the true colors of the dress but about how people’s expectations of the lighting affected their perception.



Conway’s team surveyed 1,400 participants and found that those who believed the dress was in warm lighting saw it as blue and black, while those who thought it was in cool lighting saw it as white and gold. This demonstrated how our expectations about an object’s surroundings influence our perception of color.

Memory and Color Perception
Memory also plays a role in how we perceive colors. In a 2024 study, participants were asked to identify colored objects under various lighting conditions. Despite the changes in lighting, they could still recognize the original colors of the objects—a phenomenon known as color constancy. This effect helps explain why we sometimes “see” colors in the dark based on memory.

When encountering an unfamiliar object, our brains might assign colors based on what we expect. For instance, the train image created by Akiyoshi Kitaoka may appear blue to some viewers, even though it contains no blue pixels.

The Role of Context and Surrounding Colors
The position or context of an object can also alter our perception of its color. For example, a red object appears more vibrant against a green background than against a white one. This means that neighboring colors can influence how we perceive certain hues.

Photoreceptor Fatigue
Our photoreceptors, the cone cells in the retina that detect color, can also trick us. If you stare at a flag with certain colors for 30 to 60 seconds and then look at a white surface, you may see an afterimage in red and blue. This occurs because our cone cells experience fatigue, which affects our color perception.

Humans have three types of color photoreceptors, sensitive to long, medium, and short wavelengths. When you focus on a color, such as red, the corresponding cone cells become more active. When you shift your gaze, the other cone cells may compensate, creating the illusion of complementary colors, a phenomenon known as negative afterimage. Conversely, positive afterimages occur when an object’s color appears temporarily after the object is removed.

Ongoing Research and Understanding
Despite these insights, much remains unknown about how our brains perceive colors. Understanding where and how color perception occurs in the brain is still a challenge. Conway emphasizes the need for interdisciplinary dialogue among art, philosophy, and science to advance our understanding of color perception.

In summary, our perception of color is influenced by a complex interplay of lighting, context, memory, and the functioning of our photoreceptors. As research continues, we hope to unravel the mysteries behind why our eyes sometimes trick us into seeing colors that don’t really exist.

Source: How Do Our Eyes Trick Us Into Seeing Colors That Don’t Really Exist?

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